Attention beer-lovers! Improvements to the way you procure and consume your favorite beverage are on the way.
For all you fitness junkies still laughably committed to New Year’s resolutions to lose weight, you’ll soon be able to crack open a cold one without feeling guilty. Budweiser has just released Select 55, the “lightest beer in the world” at just 55 calories, beating out Miller Genuine Draft’s MDG64. It probably tastes like water with a slight beer flavoring, but that won’t stop Budweiser from announcing it with a bang during the Super Bowl.
In a move likely to resonate among students who live too far from Shoppers, Giant may soon be selling beer. The grocery store chain has applied for a liquor license at its new store in the Poconos. If the pilot goes well, other stores may soon stock wine and beer, especially seeing as how customers have made it “abundantly clear” that they would appreciate the convenience, in the words of Giant’s president.
And across the pond, the British government is testing shatterboof beer glasses in an effort to cut down on pub violence. More than 87,000 incidents involved broken pint glasses used as shanks occurred in the UK in 2009 alone, and fights involving jagged glass have cost an estimated $170 million a year. The shatterproof glasses will undergo more testing before being sold to bars and pubs next year.
Happy guzzling!
