What do Massachusetts, Kansas, Utah, Oklahoma and Washington all have in common? They have all passed state-wide bans on Four Loko, the 23.5 ounce alcoholic energy drink that’s taken the nation by storm. And the rest of the country may not be far behind.
Last week, Four Loko announced they would be removing the caffeine from the drinks after widespread criticism prompted a Food and Drug Administration investigation over the dangers of mixing energy drinks and alcohol.
Students are taking it pretty hard. Many claim the actions of irresponsible young people should not spur an FDA ban that’s spreading across the country.
“The banning is ridiculous,” said Laila, a junior who is not yet 21 but said she has enjoyed Four Loko on numerous occasions. “It’s a people not being able to drink responsibly problem, not a Four Loko problem.”
Laila added she thought the media hype that Loko will not be available much longer actually forced students to stock up.
In College Park, students reported the drink has been sold out for days, and many have left the confines of the city in search of their favorite night-time cocktail. Earlier this month, a manager at #1 Liquor told University Police Maj. Chris Jagoe the store would be taking it off its shelves, and the owner of College Park Liquors said her distributor was no longer offering it.
“Make your own Four Loko” recipes have been cropping up on websites and circulating on Facebook as students search for a way to get their fix.
“One of my friends has Four Loko hidden in her closet,” Laila said. “I know another person who left College Park because they were out of it, just to stock up, and purchased over a dozen.”
Many students pointed out that the drink experienced a surge in popularity since the media — exhibit A: this blog — began publicizing it.
“I think the media coverage is making people drink more than if it weren’t banned because there were a lot of people that didn’t know about it until they were giving it so much coverage and discussing banning it.”
Although the drink has been around for years, it just started to receive media and legislative attention this fall as stories of extreme drunkenness, injuries and fatalities from young drinkers began popping up.
Some people have asserted Four Loko is marketed toward a younger demographic because of its bright colors and catchy packaging. Students retaliated, however, saying that argument is invalid because it is no easier to obtain than other alcohol. How difficult that is in the first place is subject to debate, but that’s for another blog post.
Sen. Charles E. Schumer (D-N.Y.), who has been a vocal opponent of Four Loko, issued a warning to companies in the beverage industry.
“Let these rulings serve as a warning to anyone who tried to peddle dangerous and toxic brews to our children,” he said. “Do it and we will shut you down.”
— By Kelly Farrell