If you’ve been paying attention to the Student Government Association elections, you may have noticed a few similarities between the SKYY Party’s logo and a certain alcoholic beverage:


But, SKYY party Presidential Candidate Andrew Steinberg insists that his party is simply playing off of a “recognizable brand” and is “not condoning or supporting any kind of alcoholic activities.” Steinberg says that they chose the name for the message they wanted to send:
“It’s like the sky’s the limit in terms of the issues that can affect students on this campus,” he said.
Maybe someone should tell him, that the “sky’s” the limit and not the “SKYY.” Unless you are at The Thirsty Turtle on a Thursday. Details.
And the striking similarities raise a few questions.
First of all, does the logo break copyright laws by obviously mimicking the brand logo of the high-end vodka?
Well, according to the U.S. Copyright Office,
Copyright protection may be available for logo artwork that contains sufficient authorship. In some circumstances, an artistic logo may also be protected as a trademark.
And, according to the United States Patent and Trademark Office, “SKYY” is a registered trademark.
The official trademark even specifies the trademark as:
The mark consists of the word SKYY in stylized form.
And, as you can see from the pictures above, the logos use the same “stylized form”
The trademark also qualifies the trademark’s silver writing:
All of the wording on the bottle and label appears in silver.
Not that it needs to be said, but the SKYY party’s new logo is also in that same silvery shade.
A copyright infringement lawsuit can be filed if the mark is deemed “famous.” Factors that determine if the trademark is famous include:
(1) the degree of inherent or acquired distinctiveness; (2) the duration and extent of use; (3) the amount of advertising and publicity; (4) the geographic extent of the market; (5) the channels of trade; (6) the degree of recognition in trading areas; (7) any use of similar marks by third parties; (8) whether the mark is registered.
Let’s just say that the brand of SKYY Vodka is very distinct (I mean, what college student wouldn’t recognize those stylized silver letters?), has been in use for almost two decades, is widely advertised (do we even need to go into the number of SKYY Vodka ads in magazines, and on billboards and TV?), is sold across the country and is a registered trademark.
And, hey, while they are at it, if the SKYY Party is looking to drum up some student support, here are a few ideas for an ad campaign:

Or
